I seem to be on a trend recently with blogging tips. I feel I just want to share as much as I can about what I’ve learnt so far to help others as I know how little I knew at the beginning! This will however be the last blogging tip post for a while.
So today I thought I’d write a post all about media kits. Some of you may be thinking “WTF is a media kit!?”, and others maybe “I really need to do one but I just keep putting it off!”. Well, don’t worry, because they’re actually easier than you think. If you’re wondering what a media kit is, it’s basically a CV for your blog!
First, you need to decide on the format for your media kit. The most common is a PDF, however after some thought I decided the best way to do mine was to have it as a webpage that I can edit and keep up to date whenever I need to. It’s also super simple to send it to anyone and really easy for them to read wherever they are.
I kept my media kit very much in theme with my blog so whoever sees it gets a feel for my style and branding. I have the following sections that break down information about my blog:
A short intro about me, my blog, it’s focus and history.
FOLLOWING & STATS
I include information about my following on various social media websites, along with my average monthly blog traffic that I keep updated with Google Analytics. This is also a great place to include your DA.
Here I list the most recent / important collaborations I’ve done with various companies and brands, and also a list of upcoming collaborations. This is great as it gives an insight as to the types of work that you do, and allows you to link to and show off your biggest and best work.
This is where I have a paragraph or two explaining the different ways I can work with companies, and any other details about how I like to collaborations. I also have a link to my disclaimer page to make it easy for brands to find out more about my policy on sponsored posts, receiving free products, etc.
I end the media kit with my contact details so if any companies want to have a chat they can straight away find out how to get in touch and email me!
My Top Tip…
Keep your media kit updated as much as possible! This is especially true when you’re getting started and your numbers are constantly getting bigger. Also it’s important to keep your stats and following numbers up to date so when you’re sending it out, the brands have the most up-to-date numbers for when they decide whether or not they would like to work with you.
I love having a media kit, it’s made it very easy when talking to companies and other bloggers. It’s also a great way of keeping all the important stuff in one place and a way to keep an eye on how fast the numbers are growing.
I hope this has helped you get an idea of how useful media kits can be, and maybe persuaded you to update or build your own! It really is so useful to pop on the bottom of an email when you’re communicating with brands or PR companies.
Let me know if you have any media kit tips or tricks!